Perfect Customers vs. Department Store Customers

Perfect Customers vs. Department Store Customers

How is shopping at Target similar to shopping at a Craft Show? Just how are craft shows similar to department stores? It hit me like a ton of bricks when I went to Target for just one item. It was odd to only need one item at Target. While I was there, I naturally...

Craft Shows Are Cancelled? Now What?

Craft Shows are cancelled – don’t panic, make a plan instead! Customers can’t see or feel your work when your craft shows are cancelled. You have other options to get your work in front of your customers. Post your product photos and listings on a...
Craft Show Customers For More Sales

Craft Show Customers For More Sales

(Craft Show Booth at Millard West Craft Show – my best High School show) Craft Shows sound like a great place to sell your handmade goods. But not all craft shows are good craft shows. Good is a relative term, as a show may be great for one crafter and not so...

The Power of a Good Pivot – Craft Show Edition

The craft show season in 2020 is much different than in previous years. As crafters, we can either plan and pivot or sit and hope.  I don’t know about you, but fall craft shows generate the most of my craft show income each year.  I do not want to leave my...

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